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Extu

 
Atlanta, Georgia, United States
1993
Company Overview
Extu (formerly Incentive Solutions) is a channel marketing and technology company that was founded in 1993 and is headquartered in Atlanta, Georgia. The company provides a partner experience platform that helps businesses better engage with their channel partners, understand their customers, and drive sales through automated AI-generated marketing campaigns, incentive rewards programs, and channel marketing services. Extu claims to deliver 80% engagement rates and a 20:1 ROI on attributable sales for their mid-market clients, and acquired through-channel marketing automation leader OneAffiniti in 2021 before rebranding from Incentive Solutions to Extu in 2023 to focus on global channel marketing leadership.
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Products and Services

Extu

 
Extu (formerly Incentive Solutions) is a channel marketing automation platform that helps technology companies drive partner engagement, loyalty, and revenue growth through incentives, rewards, and marketing services. Their platform has four core offerings: 1. Partner Relationship Management (PRM) that enables vendors to recruit, onboard, train, incentivize, and collaborate with channel partners from a single platform. 2. Channel Incentives and Rewards that delivers incentive program management for SPIFs (special pricing incentive funds), rebates, and rewards to motivate partner sales behavior. 3. Channel Marketing Automation, a marketing campaign builder with email, social media, direct mail, and web syndication tools for partner marketing. And 4. Channel Learning and Training a Learning management system (LMS) for partner training, certification, and skills development. Extu aims to provide an integrated platform to help technology vendors optimize their channel partner programs, drive partner loyalty and mindshare, and accelerate indirect revenue through its comprehensive set of incentives, training, marketing, and enablement tools
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GoTu Grow

 
GoTu Grow is a marketing platform for the building industry that empowers companies of all sizes to engage their audience and drive revenue with award-winning, multichannel marketing campaigns.
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