Insider is an integrated Growth Management Platform (GMP). GMP helps digital marketers drive growth across the funnel, from acquisition to activation, retention and revenue. Leveraging real-time predictive segmentation powered by deep artificial intelligence and machine learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels.

Sirius AI is a generative AI solution for customer experience that combines the power of large language models and machine learning. With Sirius AI, marketers can build targeted segments in a fraction of the time, orchestrate connected customer journeys based on preferred outcomes in seconds, generate copy automatically, and enable two-way conversations on autopilot.