Company Overview
Based in San Francisco but with a global reach, LifeStreet is a leading in-app advertising technology company whose flagship product, StreetSmart platform, enables ROI-maximizing media-buying decisions with complete transparency for advertisers. LifeStreet reaches over 600 million app users each month, has driven over 400 million app installs, and has paid out over $200 million in ad revenues to publishers.
Lifestreet is a programmatic marketing platform built for app developers. Maximize your ROAS through custom deep learning models, complete control and full transparency.
Nero is a mobile demand side platform that makes it easy for marketers to set up A/B performance tests to determine which configurations of a bidding strategy have the greatest impact on campaign performance. With Nero, bidding strategies can be tested across smaller percentages of traffic so that only those changes with demonstrable ROAS-positive results are applied to the entire campaign, removing any guesswork that can lead to wasted ad spend.
Nero Dynamic Creatives is a solution that helps users improve the effectiveness of in-app advertising by testing, analyzing, and deploying a limitless number of AI-generated creative combinations across numerous audience segments. Through real-time creative analysis, advertisers can now make immediate connections between creative elements (headlines, images, CTAs, etc.) and users’ actions, ensuring that the optimal creative is always being served.
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