Product Overview
AdsWizz Measurement and Attribution is an attribution solution that combines cross-device audio ad tracking and attribution reporting in the same platform. It enables advertisers to accurately measure the impact of their audio ads on app downloads, brand awareness, listener engagement, and retail traffic, and maximizes the effectiveness of each campaign while it is still in progress. Advertisers can see which conversions can be attributed to their audio ads, while also surfacing performance insights and automatically recommending specific campaign adjustments for mid-flight optimization strategies. The attribution solution is able to track conversions such as app downloads, website visits, sign-ups, add to cart and purchase confirmations, which allows advertisers to see return on ad spend (ROAS) and cost per action (CPA) performance. It is available on AdsWizz AudioMatic, the audio and podcast planning and buying platform for advertisers; and AdsWizz AudioServe, the campaign management and trafficking solution for audio publishers.
Not specified