Product Overview
The BrandMaker Customer Engagement Cloud enables B2B sales and marketing teams to improve and personalize the dialogue with customers through content aligned with the customer’s specific stage in the sales cycle. BrandMaker helps create personalized, automated customer engagement and 100% sales-ready leads through building detailed personas. Design customer journey maps that offer relevant content at the right time. Use automation to present options at scale, letting prospects decide when they are qualified.
BrandMaker Customer Engagement Cloud is a new type of automation that doesn't rely on pre-set programs or dripping out the same material to all prospects. Instead, Customer Engagement Cloud picks up where outbound and inbound marketing stops by bridging the gap between sales and marketing.
Not specified
Marketing Function Customer Acquisition, Customer Engagement and Retention
For Use ByCompany Type B2B