Google Ads

Product Overview
Google Ads, formerly Google Adwords, is a pay-per-click advertising solution that serves ads based on keywords used during Google searches. The solution involves creating an ad, choosing search terms that trigger the ad in Google or YouTube results, and set a daily budget which may be exceeded by up to 200% for the day based upon Google algorithms governing advertising. Adwords Editor dashboard shows how many people notice ads and what percentage click to visit.Tracking tools show the actual sales a website is generating as a direct result of ads. Use conversion tracking to help you see how your ad clicks and viewable impressions influence store visits.

• TrueView video ads only cost you money when viewers watch or interact with them, and are accompanied by call-to-action banners
• Video experiments is a head-to-head testing tool in AdWords that works with brand lift measurement and allows you to measure the impact of creative on key metrics like awareness, consideration, purchase intent .
• Video Creative Analytics include audience segmentation to retention reports.
• YouTube Director Mix, currently in alpha, lets you create many versions of a base video and set elements to be swappable ― customizing text, image, sound and video elements to assemble the right video for the right audience and context.
• Video Ad Sequencing, also in alpha, lets you tell your brand story over a series of ads set in a specific order, or showcase your product message across multiple pieces of content.
• Includes Smart Campaigns for small businesses, tailoring Google Ads to SMB goals.
• Responsive Search Responsive search allows ads that adapt to show more text—and more relevant messages. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads will automatically test different combinations and learn which combinations perform best. By adapting your ad’s content to more closely match potential customers’ search terms, responsive search ads may improve your campaign’s performance.
• Maximize Lift allows smart bidding video ads built in Adwords, so advertisers can promote ads on videos that end-users view before they're ready to buy.
• App campaigns for engagement in Google Ads help players rediscover your game by engaging them with relevant ads across Google’s properties.
• Target ROAS (return on ad spend) bid strategy simulator allows advertisers to see how a higher target would impact campaign performance, based on auctions over the past 7 days.
• Build audiences based on interests or purchase intentions or by finding people who searched for terms on Google properties.
• Creative Guidance, available through Recommendations, helps assist advertisers in optimizing their YouTube campaigns.

Adwords allows advertisements to be seen by customers at the very moment that they’re searching on Google for the relevant services and products. Advertisers only pay when viewers click to visit website.