Product Overview
Campaign Lift provides a direct connection between the ads consumers are exposed to and what they buy, enabling you to plan, activate and measure advertising effectiveness based on actual sales. It connects media exposure data with online and offline transactions through an anonymized match to protect consumer privacy. Sales impact is measured and interpreted by analyzing changes in consumer purchase behavior from exposure to advertising on your media properties.
With our Campaign Lift solution, you can see exactly how your campaigns impact purchase behavior. Measure total and incremental sales lift of buyers who saw the ad versus those who didn’t, plus the return on ad spend (ROAS). Review sales lift by consumer purchase behaviors such as how many households made a purchase, how often they shopped, how much they spent per trip, and more.
No technical expertise required
Not specified
Marketing Function Metrics and Insights