Company Overview
Nielsen Visual IQ produces the world’s most powerful Marketing Effectiveness solutions. Leveraging Nielsen’s robust consumer data and scale in marketing mix modeling and Visual IQ’s rich history of multi-touch attribution expertise, we combine multiple analytic approaches to offer holistic measurement solutions, so brands and agencies have access to the right performance insights, at exactly the right time to support any marketing decision. From strategic investments across all channels to tactical optimizations while campaigns are still in-flight, our Marketing Effectiveness solutions deliver the timely, actionable, audience-driven intelligence marketing teams need to maximize efficiency and effectiveness across their entire marketing portfolio.