Product Overview
Nielsen’s Marketing Mix Modeling solution is a statistical modeling attribution approach that uses summary-level data to measure the effectiveness of digital and offline channels while accounting for exogenous factors (seasonality, interest rates, competitive spend) and company knowledge. It looks at the historical relationships between marketing spend and business performance in order to determine business drivers. Insight into these drivers enables you to allocate budget effectively across products, markets, and marketing programs.
Nielsen's Marketing Mix Modeling solution helps marketers quantify the performance of their channels in terms of ROI, revenue, and incremental sales, and leverage insights on marketing conditions to further enhance the decision-making process.
Not specified
Marketing Function Metrics and Insights
For Use ByCompany Type B2B, B2C