Product Overview
Nielsen Visual IQ’s Integrated Audience capabilities help you understand which marketing and media tactics are most effective for each type of audience. It feeds audience data into our Multi-Touch Attribution solution and produces accurate, fractionally attributed metrics for each audience segment so you can discover what works best for the people that matter most.
Understanding consumer attributes and preferences across marketing and media channels is essential to people-based marketing. Nielsen Visual IQ’s Integrated Audience capabilities help you understand which marketing tactics and experiences are most effective for each audience.
No technical expertise required
Marketing Function Automation, Metrics and Insights
For Use ByCompany Type B2C, AGN
Company Size Large enterprise (>10,000)
Geographic Scope Multi-national
Market/Industry Specialization No market specialization
Current / Past Customers American Express, Toyota, Orange, Crate&Barrel, AT&T, IHG, Honda