Multi-Touch Attribution

Product Overview
Nielsen Visual IQ’s Multi-Touch Attribution solution collects and de-duplicates performance, cost and audience attribute data from all your marketing channels and devices. Once collected, it runs this data through a sophisticated, algorithmic model to measure and analyze tactical marketing performance within each of your addressable channels. Learn which campaigns, publishers, placements, keywords, creatives and other tactics produce the best results based on your KPIs.

• Evaluates the importance of each touchpoint in the consumer journey (including hard to measure channels like Facebook) on multiple success metrics by audience.
• Natively integrates Nielsen Audience Attribute data for a comprehensive, audience-based view of performance.
• Daily model rebuilds provide the fastest feedback loop in the industry.
• Support for multiple KPIs, including brand engagement and conversions.
• Cost management interface to automate integration of your reconciled media costs.

Nielsen Visual IQ's Multi-Touch Attribution solution enables marketers to avoid making the costly mistakes that come from antiquated measurement techniques. It calculates the true impact that each and every touchpoint in the consumer journey has on marketing performance, so marketers can readily identify opportunities for inter- and intra-channel optimization.