Product Overview
Nielsen Visual IQ’s TV Attribution solution connects the dots between your TV ads and their immediate effect on a particular response KPI across all of your addressable channels. It uses multidimensional modeling to calculate TrueMetrics that reveal the specific attributes of your TV advertising that trigger the greatest response.
Nielsen Visual IQ's TV Attribution solution takes the guesswork out of assessing the immediate impact of TV advertising and determines which elements of TV buys will drive the greatest response within seconds, minutes, hours or days of a spot airing.
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