Product Overview
Consumer data pioneers Nielsen have developed their own proprietary Marketing Cloud. The powerful all-in-one platform was designed to let brands, agencies and media companies connect more deeply with customers. Leveraging Nielsen's world-class data, analytics, media planning, marketing activation and data management, the Nielsen Marketing Cloud ensures a deeper understanding of consumers and audiences, more effective one-to-one messaging, and superior ROI analysis and campaign optimization -- all in one place.
The powerful Nielsen Marketing Cloud ensures a deeper understanding of consumers and audiences, more effective one-to-one messaging, and superior ROI analysis and campaign optimization. Multi-Touch Attribution (MTA) is a powerful analytics solution that powers side-by-side ROI metrics for all digital media channels to inform media spend and optimize marketing tactics.
Access exclusive Nielsen data at scale across CPG, retail, purchase, behavioral, television, lifestyle categories and more. Niilsen Data-as-a-Service (DaaS) houses one of the world’s largest collections of third-party data for use across digital media.
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