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New York, New York, United States
Company Overview
Based in New York and active in over 100 countries, Nielsen is a leading information and measurement company that monitors and rates consumer viewing and purchasing habits on a local and global basis. In October 2017 Nielsen acquired Visual IQ, a leading independent provider of multi-touch attribution (MTA) modeling of advertising on digital platforms.
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Products and Services

Ad Dynamix

Ad Dynamix is a media monitoring tool for media owners, agencies and advertisers providing a fast, flexible and precise analysis of trends, brands, advertisements and campaigns across all media sectors. The detailed trend analysis platform enables the use of expenditure data compiled by Nielsen Media Research to deliver a 5-year date level database.
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Benchmark Media Optimizer

Benchmark Media Optimizer helps today's omnichannel digital marketers to calculate a predictable range of ROI, leveraging the performance benchmarks of competing brands. Backed by the proven Nielsen database, the Optimizer is designed to accurately forecast sales and marketing quickly, without spending even more marketing dollars on custom benchmarking studies. Define campaign objectives, set goals, and then measure results against your expected marketing allocation. When you can accurately measure performance, you can make adjustments and reallocate resources to achieve the highest possible ROIs.
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Neilsen Marketing Cloud

Consumer data pioneers Nielsen have developed their own proprietary Marketing Cloud. The powerful all-in-one platform was designed to let brands, agencies and media companies connect more deeply with customers. Leveraging Nielsen's world-class data, analytics, media planning, marketing activation and data management, the Nielsen Marketing Cloud ensures a deeper understanding of consumers and audiences, more effective one-to-one messaging, and superior ROI analysis and campaign optimization -- all in one place.
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Nielsen’s core competency is providing advertisers with comprehensive end-to-end consumer insights.
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