Product Overview
Benchmark Media Optimizer helps today's omnichannel digital marketers to calculate a predictable range of ROI, leveraging the performance benchmarks of competing brands. Backed by the proven Nielsen database, the Optimizer is designed to accurately forecast sales and marketing quickly, without spending even more marketing dollars on custom benchmarking studies. Define campaign objectives, set goals, and then measure results against your expected marketing allocation. When you can accurately measure performance, you can make adjustments and reallocate resources to achieve the highest possible ROIs.
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