Product Overview
The Salesforce Journey Builder creates seamless customer experiences across every touchpoint including email, mobile, advertising, the web, direct mail, sales, commerce, and service. Lay out visual customer journeys — either simple or complex — for reference and revision. Use customer data from marketing, commerce, sales, and service based on attributes, browsing behaviors, and purchase history to build personalized messaging. Trigger customers on journeys based on real-time events like purchases, mobile app downloads, or closed service cases to increase engagement and satisfaction.
Not specified
Marketing Function Customer Acquisition, Customer Engagement and Retention