Teradata Integrated Marketing Cloud

Product Overview
Teradata’s Integrated Marketing Cloud is a centralized hub featuring data-driven tools and services that enable companies to streamline workflow, manage resources, acquire insights and respond to customers in real-time and across all channels with relevant, cohesive, and industry-compliant messaging.

• Big data analytics on operational data from web, mobile, and social channels.
• Generates actionable reports that show qualitative business results.
• Marketing Asset Manager to maximize the impact of assets from product logos to templates to sales collateral.
• Minimizes internal silos and maximizes collaboration.
• Omnichannel marketing tools to execute and deliver interactions to engage the customer across traditional and digital channels.
• Overall marketing performance management.
• Planning & Spend Manager to plan marketing budgets, manage the marketing spend and collaborate on creative assets.
• Predictive analytics as the basis for attribution, next best action, and forecasting.
• Support for every aspect of marketing programs.
• Workflow & Collaboration Manager to keep creative reviews on track, collaborate on every project and stay compliant across the marketing organization.

Backed by decades of marketing, data, and analytics experience and more than 2,400 global marketing applications implementations completed, Teradata's data-driven marketing applications are proven to resonate with customers and improve ROI in today’s real-time world. Along with the technology, Teradata Services can provide the professional marketing support and strategic guidance needed to maximize ROI.