Company Overview
Mirabel Technologies helps publishers grow through implementation, integration and best practices for generating success. Founder Mark McCormick launched Mirabel in 2003 with the original vision to help publishers in a challenging media environment. Drawing from his experience launching over a dozen successful magazines, McCormick introduced Mirabel’s first product, The Magazine Manager, the first web-based CRM for publishers, which now serves more 15,000 publications worldwide.
Mirabel's Marketing Manager is the ultimate advantage for improving and accelerating the sales cycle. This unique tool identifies qualified prospects when they visit your website, ranks them based on interest, then automatically adds them to the Mirabel CRM. The platform uses web crawlers to append contact information with key marketing intelligence such as job title, company and even their coworkers. Blending lead scoring with CRM automation and marketing management, Mirabel helps your sales team build a high-quality database of leads, and effectively optimize sales efforts.
The Magazine Manager is a comprehensive magazine publishing platform that includes a feature-packed CRM, centralized ad order system, digital production & layout, reporting and billing. With The Magazine Manager, magazine publishers get an end-to-end engine that drastically reduces overhead costs.
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