Company Overview
The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.
Connected TV Advertising is a targeting tool. Connected TV audience targeting allows marketers to ensure they are targeting the most valuable viewers. Use first- or third-party data, just like you do with your digital campaigns, to serve ads on the biggest screen in the home.
The Demand Side Platform from The Trade Desk is a data management platform that helps you put your data to work, using insights about your current audiences to uncover new people that will be interested in your brand. Plus, you can import data directly into the demand side platform for more optimization and control.
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