Company Overview
Zeta Global is a data-driven technology company that leverages data science, strategy, analytics, and award-winning creative to help Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships. Operating in four continents with over 1,300 employees, we're headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 25 additional offices around the globe. In 2017, Zeta Global acquired Boomtrain, the email automation company, noting its machine learning expertise.
Opportunity Explorer is a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta's proprietary data set of 2.4 billion identities globally, synthesizes the information in real time and creates a customizable, interactive display of actionable insights.
Zeta CDP+ provides marketers with more growth opportunities than a traditional CDP. Connect all consumer data – known and unknown – into one real-time, enhanced view that continuously translates their behaviors into actionable marketing insights. CDP+ provides marketers with a customer view enriched with Zeta’s proprietary live-signal data and predictive AI scoring to determine the best marketing personalization strategy.
The Zeta Marketing Platform combines consumer intent data, first-party data, and results-driven AI to power customer acquisition and retention. Use the platform to create personalized, omnichannel experiences that exceed expectations and drive superior marketing results.
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