Product Overview
GroundTruth's True Performance solutions allow you to pay only for results or actions that precisely meet your business objective. Cost Per Visit is an online-to-offline attribution product that removes the risk or guesswork of traditional media buying, as marketers only pay when in-store visits occur. This new model shifts accountability from buyer to partner, bringing improved transparency and simplicity to the advertising industry. SKU-level Sales is a Return on Ad Spend buying model where advertisers only pay for additional product sales generated by the campaign, as measured by top measurement providers, including but not limited to IRI, Kantar Worldpanel, Nielsen Catalina Solutions, and RSI’s Ansa automated analytics solution.
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