Pega Infinity unifies customer engagement and DPA software on a single platform to drive digital transformation across global enterprises. Pega's CRM suite of customer engagement applications for marketing, sales, and customer service uses AI to anticipate customer needs and adapt with next best actions throughout the customer journey. Self-Optimizing Campaigns capability in Pega Marketing™ accelerates the journey to one-to-one marketing by automatically determining the best audience and offers for each marketing campaign. The system self optimizes on the fly with real-time strategy recommendations as the latest results are recorded – enabling significantly higher conversion rates, lower costs, and faster results. Pega provides a set of dynamic user interface (UI) templates that quickly enable clients to deploy engaging digital consumer experiences – from opening a new account to servicing a customer issue – across any channel.
By engaging customers with the right message, at the right time, through any channel, Pega clients improve customer satisfaction while increasing customer lifetime value.
Pega's generative AI capabilities enable users to use generative AI with enterprise governance to complete tasks using simple natural language prompts – from “generate a report” to “refine this offer copy” to “build an application.” This will help turbocharge user productivity with new levels of speed, intelligence, and ease of use.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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