Hootsuite is a social media management platform that enables organizations to schedule and manage social outreach and engage with audiences across all social media accounts from one dashboard. Integrates with over 25 social networks so clients can effectively engage with their community and customers. Social media analytic tools track clients' brands, segment audiences, measure events, and monitor brand sentiment.

Hootsuite Impact is a visual ROI dashboard designed to help organizations understand the revenue and marketing results generated by social media. From one central information hub, see how your social media channels and campaigns are driving conversions, leads, and sales. Customized dashboards include graphs, tables, and KPI summaries so you'll know the exact actions you need to increase results from your organic and paid social media content. Impact includes competitor benchmarking,so you can track your competitors’ top-performing content types, monitor their follower growth, and discover new topics to add to your content strategy.

OwlyWriter AI is an AI-powered content generator that requires very little information to generate post ideas and captions that are tailored to social. To get social creative juices flowing, this AI-powered content tool will help inspire social content ideas, generate brand-new formula-driven copy, turn web content into social posts, and rewrite top-performing posts with just a few simple prompts.

Sparkcentral by Hootsuite provides a future proof customer care platform to enable digital conversations and connections for a seamless customer journey. Available as a standalone offering, Sparkcentral makes managing customer interactions easy. The core of Sparkcentral is an Automated Message Distribution (AMD) engine that supports high-growth message volumes via 1:1 messaging apps such as Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and web/in-app chat with a truly asynchronous (session free) agent workflow. Sparkcentral’s AMD coexists with existing, more traditional call distribution functions in the contact center. Sparkcentral also integrates seamlessly into a contact center by synchronizing all digital interactions with your CRM systems such as Zendesk, Microsoft Dynamics CRM and Salesforce CRM, offering a 360-degree view of the customer.