Webtrends Action Center, utilizing data from Webtrends Streams, enables users to feed as-it-happens, visitor-level data to an email service provider to create perfectly timed and highly personalized messages across email, SMS or other channels.
Webtrends Analytics spans digital, mobile and social environments, and through a partnership with Microsoft, includes analytics support for SharePoint. The platform helps digital marketers deliver messages effectively across social, mobile, web and SharePoint, enabling better, more informed marketing decisions for improved ROI.
Webtrends Audience Segmentation is a flexible and customizable tool to segment customers, then export for targeting and personalization or integrate the data in other systems to create effective marketing campaigns.
Webtrends Optimize is a patented A/B and multivariate testing technology designed to help organizations create the most powerful and effective websites through robust user testing.
Webtrends Streams is a web analytics solution that streams analytics data directly into business applications while the customer is still on the website. The solution enables visualizing real-time interactions, enabling event-triggered marketing and personalizing in-the-moment experiences.
Marketing Function
Automation, Branding, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Metrics and Insights, Productivity, Research