Company Overview
Drift is the world's leading conversational marketing and sales platform.
Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle.
Based in Boston, Massachusetts, Drift is a venture-backed company founded by serial marketing technology entrepreneurs David Cancel and Elias Torres.
In 2024, Drift was acquired by SalesLoft.
Drift is a relationship marketing tool for keeping in touch with existing customers, re-engaging lapsed users, and encouraging referrals. Feature-rich and user-friendly, the platform is designed to help companies build and maintain lifelong customer relationships. Drift for Enterprise was launched in 2017, offering planet-scale sales enablement, connecting live bots collecting information with sales staff.
Drift AI Chatbots replicate the behavior and performance of your very best SDRs at a scale that lets you engage and qualify every single site visitor, no matter when they hit your site.
Drift Conversation Cloud empowers organizations to deliver a personalized experience at all stages of the customer journey, in the right place, at the right time and with the right conversation. The Conversation Cloud brings together Drift's three core solutions: Conversational Marketing, Conversational Sales, and Conversational Service.
Drift Developer Platform allows developers to build bots for marketing and sales on top of the Drift platform. Build a bot to assist in a Drift conversation. Build integrations with Drift that allow you to send, receive, update, and/or delete contact information.
Drift Email for Marketing is the world’s first conversational email marketing platform. It contains everything you need to create seamless buying experiences.
Drift Prospector is an inside sales tool that automates the collection of buying signals made by contacts and accounts from across your tech stack to build an engagement score that automatically prioritizes target accounts, so BDR teams can focus just on outreach. Prospector will notify sales of activity on website landing pages, email openings or video engagement to engage buyers through relevant, real-time conversations.
Drift’s Revenue Acceleration Platform brings your go-to-market teams together to deliver real-time, personalized customer experiences – so you can build brand loyalty, improve your sales productivity, and help your entire team generate revenue faster across the full customer lifecycle.
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