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Pinterest

 
San Francisco, California, United States
2010
Company Overview
Pinterest is a popular web and mobile social bookmarking, discovery and planning tool. Pinterest users range from individuals who bookmark wish-list products to buy and intriguing recipes to try, to real estate agents listing properties and many more. Users "pin" items on websites and share with fellow Pinterest users.
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Products and Services

Lens

 
Lens is a product within Pinterest that allows users to photograph an object and discover how to purchase it. Lens has cataloged more than 2.5 billion fashion products, home products and Shoppable Pins so end-users can search visually for an item. Augmented Reality features enable shoppers to "try on" the product by matching the color or clothing with the image produced by the front-facing camera on any mobile device.
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Pincodes

 
Pinterest Pincodes is designed to bring QR codes to the Pinterest platform. Retailers or pubishers can produce QR codes that can be scanned on mobile devices that then link directly to products, boards or profiles on Pinterest.
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Pinterest

 
Pinterest is a social sharing network for visual images such as photos and drawings. Users range from individuals bookmarking products they intend to buy, decorating ideas or wedding planning, to professionals requiring a visual sales element, such as real estate agents, college recruiters and more.
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Pinterest Analytics

 
With Pinterest Analytics, you can see what Pins people like, what they save from your website and learn more about what your customers really want. You just need a business account to get started. Once you’ve got your website set up, you can use analytics to see which of your Pins people love most and how much traffic your site gets. You’ll find metrics about the people who engage with your business and the other things they’re into. Use Pinterest Analytics to refine your Pinterest strategy and get more impressions, clicks and saves for your business.
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Pinterest Buyable Pins

 
Buyable Pins is an ecommerce application that enables organizations to sell items directly on the Pinterest site. Customers can search specifically for Buyable Pins, and directly purchase anything with a blue price button.
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Pinterest Catalog

 
Pinterest Catalogs are the fastest way to get your products onto Pinterest. You can turn your entire product catalog into Product Pins, all at once. After your data source is approved, Product Pins are automatically created for every item in the upload. Then, you can sort products into groups and create Shopping Ads. Brands can upload their full catalog to Pinterest and easily turn their products into dynamic Product Pins, which means more shoppable Pins across Pinterest.
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Pinterest Pin Collective

 
Pinterest's Pin Collective connects businesses with Pinterest’s best content creators. The platform matches publishers, production shops and independent creators who know the nuances of what makes content successful on Pinterest. These experts will work directly with brands to create content that simultaneously delights Pinners and drives business results. Pin Collective partners can provide end-to-end production for everything from Pins to videos to larger creative initiatives. Pin Collective was updated in 2017 to include a a self-serve interface for smaller advertisers.
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Pinterest Propel

 
Get a head start with Pinterest Propel, a service that guides you through your first few campaigns and sets you up for success.
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Pinterest Search Ads

 
Pinterest Search Ads allow marketers promote visually engaging ads as consumers search for relevant products on the platform. The tool includes Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options.
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Promoted Carousel

 
Promoted carousel on Pinterest is a mobile ad platform. Promoted Carousels contain multiple images for Pinners to swipe through. Use up to five images to tell a deeper story for your product or brand.
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Rich Pins

 
Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article.
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Shop the Look

 
With Shop the Look Pins, people can find and buy products right inside fashion and home decor Pins, making it easy to bring inspiration to life. When they’re ready to buy, customers can check out right on Pinterest, or click through to buy things directly from the retailer. Shop the Look works across mobile and the web, so people can make their purchase when and wherever they’re ready to.
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