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Silvercrest

 
Los Angeles, California, United States
2011
Agency Overview
Silvercrest is a technology company that delivers sophisticated marketing and media solutions for brands; leveraging its unique combination of proprietary technology, customer data, and media buying, harnessed in one sophisticated yet simple platform.
Services Overview
Technology: Territory Analysis, National Ad Fund Budget Tool, Bar Creation & Management, Local Store Marketing Tracking Tool, Grand Opening Automation, Smart Sizing, Customer Management System, Intelligent Phone Numbers. Marketing: Creative Versioning Automation & Optimization, Print-on-Demand, Specialty Products & Apparel, Email Marketing, Social Media Management, Reputation Management, Grand Opening & LTO Kits, Texting Management, Listing Management Franchise Development. Media:

Technical Proficiency

Our proprietary technology is the fundamental underpinning to all of our marketing and media offerings. It fuels every aspect of what we do. We aggregate data from premier partners to provide the best and most accurate information across all categories. Infogroup, Factual, TransUnion, Nielsen, Epsilon, Equifax, Neustar, Experian, Acxiom, USPS, YouGov, and more, we are able to identify 14,000 data points to provide granular insights on local store level to drive effective media buying, all available and visible in our Local Marketing Automation Platform (LMap). LMap enables us to create sophisticated, customizable artwork using back-end rule programming and smart sizing, which combined eliminate the need for manual versioning. Our integrated, advanced network of vendors allows us to go beyond just printed pieces and incorporate all aspects of marketing materials centralized via LMap. Within LMap we have developed multiple sub-Map modular technologies to help manage all facets of your marketing plans, from one platform. Media: Media Planning, Media Buying, National Ad Fund Planning Tool, Local Store Marketing Planning & Buying Tool

Technical Stack

Sometimes it's just easier to edit something that has already been created instead of starting from scratch. Take this stack -- upload your logo, change the title and description, pick a color that aligns with your brand, rename the layers and move them around. Delete the products that aren't in your stack and add the ones that are! Annotate each product with function, spend, and performance information. Don't forget to save your stack and tag it with your profile (your business type, size and industry). Once saved you can view it as a visual stack and download that as a png, in a table which can be downloaded as an excel spreadsheet, and share it with your own custom URL.
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Products and Services

LMap

 
Silvercrest’s technological innovation and custom-built tools can simplify franchise brand’s national and local marketing needs. LMap is the only platform that allows brands to manage and access all of these needs from one portal: Territory & Data Analysis, Media Planning & Buying, National Ad Budget Tools, Automated Creative Versioning & Customization, Print-On-Demand, Coupon Bar Code Scanning & Analysis, Grand Opening Media & Kit Automation, Specialty Products & Apparel, Local Store Marketing Tracking, Email Marketing, Social Media Management, and Franchise Development. Powering this is their Local Marketing Automation Platform (LMap) which is a user-friendly, cutting-edge cloud-based system.
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Marketing

 
Implement all of your brand’s marketing essentials in one unparalleled portal. In-store POS, Grand Openings, LTO Promotions, Specialty Products & Apparel, Email, Social Media, Loyalty and Advertising, with customizable creative for omnichannel distribution, are all created, planned and delivered through our proprietary Local Marketing Automation Platform, LMap, to ensure on-brand success. With LMap, you have a single solution for all of your marketing and media needs in one portal, available at both the brand level and at the local location level. It is the central hub.
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Media

 
Leveraging our consumer, media distribution and research databases, we provide automated, customizable Media Planning and Buying for all Paid Media through LMap. We compile comprehensive consumer information from leading global data providers to power audience identification and consumer-based marketing, making your media plan more intelligent. We’ll help you locate your markets, connect to your consumers, and grow your brand. All seamlessly integrated, in one sophisticated yet simple platform.
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Silvercrest

 
Silvercrest delivers marketing solutions with no platform fees. Implement all of your brand’s marketing essentials in one unparalleled portal. In-store POS, Grand Openings, LTO Promotions, Specialty Products abd Apparel, Email, Social Media, Loyalty and Advertising, with customizable creative for omni-channel distribution, are all created, planned and delivered through our proprietary Local Marketing Automation Platform, LMap, to ensure on-brand success.
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Technology

 
Our proprietary technology powers all of our marketing and media offerings. It sets us completely apart from the competition. Our advanced data aggregation from premier partners creates customized and automated solutions powered by our cloud-based, Local Marketing Automation Platform,LMap. LMap is our proprietary software which powers all of our marketing and media offerings. Leveraging it we are able to facilitate advanced data aggregation and customized yet automated solutions, powered by cloud-based, cutting-edge LMap. From one simple yet sophisticated platform, our technological innovation and custom-built tools can simplify your brand’s national and local marketing and media needs. And our LMap system is the only platform that allows brands to manage and access all of their marketing and media needs from one portal. LMap.
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Connect with Silvercrest

Marketing Function Automation, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Integration, Metrics and Insights, Planning, Productivity, Research

Product Category Advertising & Campaign Management Audience Data , Data Exchange , Data Marketplaces Marketing Automation Add-Ons , Marketing Automation Platforms for B2B marketers , Marketing Automation Platforms for B2C marketers , Marketing Automation Platforms for Mobile Tools , Marketing Automation Platforms using Multiple Channels , Marketing Automation Platforms which integrate with CRMs , Marketing Automation Platforms with Behavioral Tracking Tools , Marketing Automation Platforms with Customer Engagement Reporting Tools , Marketing Automation Platforms with Data Management Tools , Marketing Automation Platforms with Direct Mail functions , Marketing Automation Platforms with Email tools , Marketing Automation Platforms with Event Triggers , Marketing Automation Platforms with Landing Page Analytics , Marketing Automation Platforms with Lead Nurturing Tools , Marketing Automation Platforms with Lead Scoring Tools , Marketing Automation Platforms with Marketing Calendar Tools , Marketing Automation Platforms with Project Management Tools , Marketing Automation Platforms with Revenue Reporting Tools , Marketing Automation Platforms with tools to report ROI , Marketing Automation for Small Teams Marketing Calendars , Marketing Dashboards , Marketing Mix Modeling (MMM) , Marketing Operations Hub , Marketing Performance Management , Marketing Planning , Marketing Resource Management (MRM) Platforms , Marketing Technology Management