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Silvercrest

 
Los Angeles, California, United States
2011
Agency Overview
Silvercrest is a technology company that delivers sophisticated marketing and media solutions for brands; leveraging its unique combination of proprietary technology, customer data, and media buying, harnessed in one sophisticated yet simple platform.
Services Overview
Technology: Territory Analysis, National Ad Fund Budget Tool, Bar Creation & Management, Local Store Marketing Tracking Tool, Grand Opening Automation, Smart Sizing, Customer Management System, Intelligent Phone Numbers. Marketing: Creative Versioning Automation & Optimization, Print-on-Demand, Specialty Products & Apparel, Email Marketing, Social Media Management, Reputation Management, Grand Opening & LTO Kits, Texting Management, Listing Management Franchise Development. Media:

Technical Proficiency

Our proprietary technology is the fundamental underpinning to all of our marketing and media offerings. It fuels every aspect of what we do. We aggregate data from premier partners to provide the best and most accurate information across all categories. Infogroup, Factual, TransUnion, Nielsen, Epsilon, Equifax, Neustar, Experian, Acxiom, USPS, YouGov, and more, we are able to identify 14,000 data points to provide granular insights on local store level to drive effective media buying, all available and visible in our Local Marketing Automation Platform (LMap). LMap enables us to create sophisticated, customizable artwork using back-end rule programming and smart sizing, which combined eliminate the need for manual versioning. Our integrated, advanced network of vendors allows us to go beyond just printed pieces and incorporate all aspects of marketing materials centralized via LMap. Within LMap we have developed multiple sub-Map modular technologies to help manage all facets of your marketing plans, from one platform. Media: Media Planning, Media Buying, National Ad Fund Planning Tool, Local Store Marketing Planning & Buying Tool

Technical Stack

Sometimes it's just easier to edit something that has already been created instead of starting from scratch. Take this stack -- upload your logo, change the title and description, pick a color that aligns with your brand, rename the layers and move them around. Delete the products that aren't in your stack and add the ones that are! Annotate each product with function, spend, and performance information. Don't forget to save your stack and tag it with your profile (your business type, size and industry). Once saved you can view it as a visual stack and download that as a png, in a table which can be downloaded as an excel spreadsheet, and share it with your own custom URL.
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Products and Services

LMap

 
Silvercrest’s technological innovation and custom-built tools can simplify franchise brand’s national and local marketing needs. LMap is the only platform that allows brands to manage and access all of these needs from one portal: Territory & Data Analysis, Media Planning & Buying, National Ad Budget Tools, Automated Creative Versioning & Customization, Print-On-Demand, Coupon Bar Code Scanning & Analysis, Grand Opening Media & Kit Automation, Specialty Products & Apparel, Local Store Marketing Tracking, Email Marketing, Social Media Management, and Franchise Development. Powering this is their Local Marketing Automation Platform (LMap) which is a user-friendly, cutting-edge cloud-based system.
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Silvercrest

 
Silvercrest delivers marketing solutions with no platform fees. Implement all of your brand’s marketing essentials in one unparalleled portal. In-store POS, Grand Openings, LTO Promotions, Specialty Products abd Apparel, Email, Social Media, Loyalty and Advertising, with customizable creative for omni-channel distribution, are all created, planned and delivered through our proprietary Local Marketing Automation Platform, LMap, to ensure on-brand success.
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