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San Francisco, California, United States
Company Overview
Demandbase is a leading Account Based Marketing (ABM) technology company, featuring targeting and personalization tools that recognize account-based buying signals. Demandbase acquired data science company Spiderbook in 2016, expanding its ability to help B2B sales and marketing identify and engage highly qualified leads at key B2B accounts.
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Products and Services

Demandbase ABM Platform

The Demandbase ABM Platform is the only comprehensive, end-to-end ABM platform that lets you easily discover and manage audiences of target accounts, measure the progress of those accounts and act on them across the entire funnel. Bring together ABM audience creation and management, activation and measurement—all in one intuitive platform anyone in your organization can use and understand.
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Demandbase One

Demandbase One is an account-based marketing solution that connects sales and marketing teams. By combining proprietary data, third-party data, and a company’s own first-party data, Demandbase One gives revenue teams a complete view of their customers and prospects at every stage of the buying journey. And with sophisticated AI and machine learning, Demandbase One can clearly direct teams to the accounts that will most likely convert to pipeline and ultimately, become valuable customers.
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Demandbase Real-Time Intent

Demandbase's Real-Time Intent identifies the interests of accounts and buyers at the beginning of the online research stage and then automatically triggers sales and marketing actions throughout the entire ABM funnel. The new Real-Time Intent technology will help companies discover accounts interested in products and services, create hyper-targeted ads, improve sales intelligence, and personalize website content at scale at the account level. Real-Time Intent uses artificial intelligence technology, giving B2B companies a head start on the buying cycle and making B2B signals more actionable.
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Connect with Demandbase

Marketing Function Automation, Branding, Customer Acquisition, Research