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Impact

 
Santa Barbara, California, United States
2008
Company Overview
Impact is a marketing technology company helping brands grow by optimizing their paid marketing and media spend. The Impact platform was designed to respond to marketers’ demands for simplicity, transparency, performance, and confidence to drive growth through marketing.
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Products and Services

Altitude

 
Altitude tracks, cleanses, and normalizes your chaotic, channel-specific data into a single coherent system of record. Everything from your marketing KPIs to deep insights are consistently measured and effortlessly derived from a trustworthy cross-device view of the customer journey – using our analytics suite or yours. Leverage sophisticated attribution algorithms to move beyond last click measurement and make informed and confident decisions on how to best allocate your marketing spend and effectively drive growth.
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Forensiq

 
Forensiq uses machine-learning and advanced bot fingerprinting to identify and block ad fraud so you can eliminate costly, ineffectual marketing spend and keep your inventory safe. Impact's determined team of data scientists continually innovates technologies and strategies to protect your digital spend across the funnel and on every device. Forensiq does all this, while also ensuring ad viewability, domain and app placement integrity, and brand safety.
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Radius

 
Radius is an intelligent, flexible platform that allows you to manage all your partners and affiliates in one place. Radius streamlines the process of recruiting, contracting, tracking, and paying all your partners, while letting you uncover the true value of each program.
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