Focus Groups

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Definition

Agencies with Focus Groups as their core focus perform Quantitative Research and Data Services, Analysis Reporting as part of their services. They may also operate facilities for focus groups, Biometrics (Neural- and Eye-tracking measurement and analysis) as well as market research.

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Services

Brand-specific conjoint is a discrete choice method for markets where potential product characteristics vary across brands or SKUs (it is commonly the case in FMCG, telco, home appliances, and tech).
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Fieldwork is backed by more than 30 years of Focus Group research expertise. Fieldwork offers 15 beautiful, well-equipped facilities located in 12 markets nationwide. Each Fieldwork facility supplies cutting-edge technology, award-winning recruiting,...
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Focus Pointe Global is a leading market research company providing tools and services for healthcare, technology and other global industries. Focus Pointe Global prides itself on high-quality, socially responsible, ethically gathered data. We take pr...
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The Gabor-Granger pricing method determines the price elasticity of products and services. Developed by two economists, Andre Gabor and Clive Granger, it has been used since the 1960s. It is particularly useful when: You want to get a directionally c...
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Generic conjoint is the most common type of discrete choice experiments.
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Martin Research is a leading full-service marketing research and consulting service. The Roanoke, Virginia-based company supplies focus groups, in-depth interviews, small group interviews, strategy development, employee surveys, and tactical evaluati...
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With Conjoint.ly, you can upload your own experimental design from the JMP Discrete Choice designer. Conjoint.ly will handle data collection and, if you require, fielding to panel respondents. Once data have been collected, you will be able to downlo...
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The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product or service. It is a frequently used pricing research method proposed by the economist Peter van Westendorp in the 1970s. It is particularly us...
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