Customer Preference Management

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Definition

Customer Preference Management tools automate the process of noting how customers wish to be marketed to – via social media, email, mail, or other venues. The process encourages greater customer engagement, and some packages allow customers to update their preferences. 

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Products

Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs customers when target organizations are indicating active demand for their products or services. This product is powered by Intent data, which is ...
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Tech-Net Customer Preference Management System is designed to work seamlessly with SAP. The platform is user-friendly and quick to set up, designed for a wide-variety of companies and industries including utilities and financial institutions.
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NCR's Enterprise Preference Manager (EPM) is a comprehensive, flexible and robust customer preference management solution enabling dynamic creation, delivery and management of customer preferences across channels.
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The Genesys Preference Management solution combines consultative services and a web-based solution to help organizations develop and implement an effective and flexible preference management program that lets customers indicate their communications p...
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By Gigya
Gigya Enterprise Preference Manager helps put customers back in control of their own profile information and preferences for communications and marketing activities. It also centralizes the collection and recording of customers’ consent for these act...
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By Globys
Globys Information Reporting lets customers organize, aggregate, secure, and deliver commercial banking data according to their individual requirements.
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By Mautic
Maven from Mautic is powerful campaign intelligence that will give you even smarter automation based on best practices, demographic information and details learned about your audience's preferences. Your campaigns will know things like which channel ...
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MyPreferences is an enterprise preference management platform. The solution enables marketers to learn what prospects and customers have to say about their marketing, account servicing and privacy preferences by collecting, maintaining and updating t...
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By Kubra
The Notifi platform combines information about customers’ communication preferences with data from back-office systems to automatically deliver the messages that customers want.
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