Referral Marketing

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Definition

Referral Marketing describes any tactic that fuels acquiring new customers based upon referrals rather than paid advertising. Also called Word of Mouth (WoM), Influencer Marketing and Brand Advocacy, it's a powerful path to conversion because the message is holistic, delivered directly to new consumers from existing customers in the form of personal recommendations, online testimonials, and unpaid editorial content. Tools in this category include Calls-to-Action widgets, incentivized referral programs, refer-a-friend apps, tools that help a company search for online brand mentions and more.

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Subcategories

Products

Activate by Bloglovin is a social media platform connecting businesses with social media influencers for mutually beneficial opportunities such as sponsored posts, Pinterest sweepstakes, and affiliate accounts. The native ads marketplace allows socia...
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By AdHive
AdHive is an AI-powered influencer marketing platform built on the blockchain. The AdHive platform acts as a matchmaking service for advertisers and influencers.
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Adinject is a platform to discover and message influencers, bloggers and thought leaders across industries.
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The Crowdly Platform is a simple yet powerful solution that powers brand influencer marketing initiatives with their own, existing, and authentic brand advocates for unparalleled brand marketing results.
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AdvocateHub is the flagship offering from Influitive. The web-based Referral Marketing and Brand Advocate solution is purpose-built to help brands engage, mobilize and rate the acquisition of new customers through referrals from existing customers.
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Ambassador provides a flexible, customized experience for any referral program by streamlining referral, partner and affiliate channels into a single dashboard.
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Ambassify is a brand marketing advocacy platform that makes it a breeze to identify and recruit your best advocates. Invite them to join your advocate community where they connect their social media profiles. Share engaging content with your advocate...
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Brands who invest in content want to leverage it across channels — and we make it easy to do that. Influicity offers Amplification across 1000s of premium web properties and social networks. Transform influencer content into IAB-approved ad units...
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Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete referral tracking and management with 100% accuracy so none are missed. Enterprises like ADP and DirecTV trust Am...
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Amplifinity Base Edition is a quick start version of the company's industry leading referral software platform. Base is designed to enable companies to plan and launch a referral program in 7 days with no IT involvement.
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