Web Analytics & Optimization

< Back to all Categories

Definition

Web Analytics & Optimization tools tell business leaders everything they need to know about how visitors are interacting with the website, providing enough information to guide towards site improvement. Tools in this category range from powerful enterprise-grade, all-in-one Analytics Platforms, user experience (UX) testing tools, user tracking and replay applications, heatmapping software, to simple embeddable web traffic counters.​

 

Contribute to this definition

Subcategories

Products

11Ants Airline Insights Cloud is a cloud based customer science platform which delivers all of the benefits of retail style customer analytics to the airline industry. 11Ants Airline Insights Cloud transforms the data you’ve been collecting and stori...
  Compare
11Ants Retail Insights Cloud is a cloud-based customer science platform which drives retail growth in medium to large retailers. 11Ants Retail Insights Cloud begins with the assumption that there is a huge amount of unrealized value in the transactio...
  Compare
40Nuggets is a smart Lead Capture Automation platform that detects and identifies website visitors based on location, landing page or ad campaign, and other trackable behavior patterns. With 40Nuggets, sales and marketing teams can capture potential ...
  Compare
8Seconds Optimiser is a cloud-based A/B and multivariate creative content testing application. The tool is designed to dramatically improve email and landing page conversions and empower marketers to work independently from technical teams.
  Compare
AB Tasty is a SaaS-based application that runs A/B and multivariate tests enabling e-marketers to optimize their website and conversion rate with minimal technical knowledge.
  Compare
ActiveDEMAND is a fully integrated, web-based marketing automation platform for small to medium sized businesses. Packed with features for streamlined campaign management, campaign recipes and attribution reporting, ActiveDEMAND enables even a sole p...
  Compare
By AdNgin
AdNgin, now a company of Outbrain, optimizes ad performance for AdSense publishers through an advanced algorithm that tests ads in a variety of ways, and displays the ads most likely to generate revenue. AdNgin performs bandit testing, and testing fo...
  Compare
By Adobe
Adobe Target is a complete optimization solution that allows marketers to experiment and create high-converting personalized experiences. The solution enables marketers to easily set up, test and deliver targeted experiences to customer segments. Ad...
  Compare
By Adoric
Adoric is a platform for customer engagement. Adoric’s algorithm enables customers to show specific messages based on their users' behavior, serving up the right content to make conversions.
  Compare
Advanced Web Stats is a web analytics solution that provides actionable insights about visitors and measures site effectiveness.
  Compare
Finding more products...
Category experts