Tag Management

< Back to category

Definition

Tag Management is the process of monitoring and maintaining marketing tags integrated into digital properties. A tag management system (TMS) is a tool that simplifies the processes of implementing, maintaining and sunsetting the increasing number of tag implementations an organization employs.
Source: Observe Point

Contribute to this definition

Products

By Adobe
Part of the Adobe Marketing Cloud, Dynamic Tag Management (DTM) lets marketers quickly and easily manage tags and provides innovative tools for collecting and distributing data across digital marketing systems. DTM also enables responsive delivery of...
  Compare
By Adobe
Launch, by Adobe makes tag management more open, and dynamic, enabling customers to build, extend and manage extensions within the Adobe Cloud Platform. With Adobe Cloud Platform Launch, marketers can define each data set and focus their marketing to...
  Compare
By Aqfer
aTM (aqfer Tag Manager) is a sixth generation enterprise tag management service designed to gather data, manage identity, and integrate with ecosystem partners under your domain and your terms,
  Compare
Thinfilm’s CNECT Cloud Platform is an advertising platform that pushes content to an end-user's smartphone once he has tapped that phone on an internet-connected product or stand. The platform allows marketers to create, launch and dynamically manage...
  Compare
Ensighten Manage is an enterprise tag management solution allowing users to deploy, validate and update disparate marketing technologies while unifying customer data across brands, domains, mobile apps and display advertising tags  — all within a cri...
  Compare
Google Tag Manager, part of the Google Marketing Platform, keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is s...
  Compare
Hub’Scan EX is an SaaS platform dedicated to digital analytics, digital marketing and traffic acquisition performance. The solution performs web analytics tag audits, validates tagging plans, replays user journeys, and certifies banner ad campaigns.
  Compare
The Jamcracker Platform is a comprehensive cloud services broker, cloud services management and cloud governance platform, including cloud services provisioning, policy management, cloud cost management, and operations management. Jamcracker enables ...
  Compare
NFC OpenSense Tags are thin, flexible tags that easily integrate into any item, such as packaged retail products on the shelf. Tags can be configured in limitless ways to drive brand loyalty, provide product information, prompt reorders, identify nea...
  Compare
Phluant's Open Data Access Point (ODAP) provides a scalable, single point tag-based solution to collect and pass integral identity measurement data from every mobile ad impression across all ad networks, exchanges, sites and over 850,000 apps directl...
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter