Broadcast & TV Advertising

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Definition

Tools in this category help streamline and automate buying and selling of TV advertisements across all devices that now deliver TV content.

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Products

TVSquared ADvantage gives advertisers the “who, what, when and where” of TV campaign performance. By analyzing same-day spot and response data, ADvantage provides immediate and actionable insights to improve TV efficiency and drive the greatest respo...
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The Alphonso TV Data Cloud provides powerful TV retargeting, measurement and attribution services for brands, networks and agencies. Alphonso's technology is built to improve TV ad metrics and bridge the gap between TV and digital.
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Ad Insertion suite is a targeted advertising tool for audio. For use on any CDN or streaming technology, Adwizz offers advanced dynamic ad insertion and precise one-to-one targeting.
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AudioServe is an intelligent campaign tracking tool for audio. AudioServe enables marketers to create, monitor, optimize, and monetize audio inventory in real-time, with audio-centric inventory forecasting and flexible monetization.
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BrightLine creates, delivers, and measures dynamic ads across the entire Advanced-TV landscape using our proprietary Build-Once- Run-Everywhere platform.
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Cadreon's Advanced TV platform combines the efficiencies of automation, the power of data, and the scale of TV to deliver targeted TV media advertising. Powered by IPG Mediabrands’ data stack, AMP, this proprietary technology applies digital advertis...
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By Piksel
Fuse Metadata Manager enables you to manage complex editorial workflows for broadcast and OTT advertising. Fuse Metadata Manager enables marketers who wish t consolidate their metadata into a single, coherent, low latency dataset, creating a highly a...
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By Tappx
Tappx is an ad tech programmatic ad platform for mobile and over-the-top (OTT)/connected TV (CTV) advertising. Use Tappx to earn money; you can set the cost per impression (CPM) you want and increase your revenues, as well as promote your app for fre...
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Aspect is a broadcast advertising tool that makes TV measurable, personalized and interactive. Aspect delivers audience measurement and enriched experiences to over-the-air, over-the-top, cable, IPTV, and satellite households, connecting millions of ...
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By Videa
Videa makes it easier to buy and sell full-schedule TV advertising. It automates the time-consuming parts of the sales process, making transparency a reality and improving channel efficiency between buyers and sellers. And with Mediaocean and FreeWhe...
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