Broadcast & TV Advertising

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Definition

Tools in this category help streamline and automate buying and selling of TV advertisements across all devices that now deliver TV content.

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Products

AT&T AdWorks provides an Addressable TV advertising platform. Addressable TV is the process of delivering household specific TV advertising based on an advertiser defined target in a privacy compliant manner — regardless of programming or time of da...
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TVSquared ADvantage gives advertisers the “who, what, when and where” of TV campaign performance. By analyzing same-day spot and response data, ADvantage provides immediate and actionable insights to improve TV efficiency and drive the greatest respo...
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BrightLine creates, delivers, and measures dynamic ads across the entire Advanced-TV landscape using our proprietary Build-Once- Run-Everywhere platform.
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By Piksel
Fuse Metadata Manager enables you to manage complex editorial workflows for broadcast and OTT advertising. Fuse Metadata Manager enables marketers who wish t consolidate their metadata into a single, coherent, low latency dataset, creating a highly a...
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TVSquared Halo helps advertisers understand the impact that TV has on business outcomes by quantifying the impact that all other marketing and non-marketing efforts have on a brand. The solution uncovers the relationship between TV and other busine...
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The HighYield platform aims to enhance TV advertising by creating targeted reach, using consumer data to aggregate desirable audiences and increasing the value of TV ads. By using the value of audiences to aggregate reach, HighYield automatically opt...
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TVSquared Predict analyzes historical TV performance data to generate accurate, actionable insights on the right media-buy opportunities for driving response.
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STORY is a social content harvesting tool that moderators can use to find, filter and publish content directly into TV programming or promos/TV ads (not forgetting digital platforms). STORY can also be used to generate polls, wordclouds, video conten...
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Aspect is a broadcast advertising tool that makes TV measurable, personalized and interactive. Aspect delivers audience measurement and enriched experiences to over-the-air, over-the-top, cable, IPTV, and satellite households, connecting millions of ...
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By Videa
Videa makes it easier to buy and sell full-schedule TV advertising. It automates the time-consuming parts of the sales process, making transparency a reality and improving channel efficiency between buyers and sellers. And with Mediaocean and FreeWhe...
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