In-Game Advertising (IGA)

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Definition

In-Game Advertising is served to computer or mobile players involved in a game (and not games created to promote a product). Tools in this category include game-specific intelligent ad serving platforms, ad networks, analytics and in-game purchasing platforms.

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Products

AdVantage leverages user-level data from both In-App Purchase (IAP) and ad revenues to calculate the true Lifetime Value (LTV) of each individual player. Access to this centralized information transforms acquisition, engagement, game-balancing and IA...
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Adverty is a monetization platform that lets content creators monetize with easy-to-integrate, non-intrusive in-app advertising. It uses the patent pending BrainImpression™ algorithm to solve viewability in digital advertising.
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Chartboost is a mobile game discovery and monetization network that enables video game developers to create interstitial and video ads, promote new games, acquire new users, and buy/sell traffic with each other. The platform enables developers to fin...
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CrossInstall offers a unique approach to mobile game advertising as it combines custom-built playable mobile gaming ads with a programmatic, performance based bidder ensuring the ads hit the right audience. CrossInstall has developed a highly customi...
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By Flarie
Flarie is one of the largest entertainment platforms in Sweden and the single largest platform for mobile games. They are building an ecosystem where users can experience a wide range of games and videos, both in the Flarie app and on other places. T...
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NativeX makes it easy for app and game developers to build an audience and maximize profit. The native ads interspersed throughout the game experience engage players, drawing them deeper into the simulation and giving them a compelling call to action...
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RapidFire operates the largest dynamic In-Game Advertising network in the World, specializing in Dynamic In-Game Advertising, Static In-Game Advertising, and Advergaming. Our network is 100% scalable because it operates on a CPM price model. RapidFir...
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TreSensa Playable Ads are branded, HTML5-based playable mobile ads that deliver brand messaging while they engage and delight.
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