In-Game Advertising (IGA)

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Definition

In-Game Advertising is served to computer or mobile players involved in a game (and not games created to promote a product). Tools in this category include game-specific intelligent ad serving platforms, ad networks, analytics and in-game purchasing platforms.

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Products

Chartboost is a mobile game discovery and monetization network that enables video game developers to create interstitial and video ads, promote new games, acquire new users, and buy/sell traffic with each other. The platform enables developers to fin...
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CrossInstall offers a unique approach to mobile game advertising as it combines custom-built playable mobile gaming ads with a programmatic, performance based bidder ensuring the ads hit the right audience. CrossInstall has developed a highly customi...
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Gamify is the DeepMarkit app allowing enterprises to have their own branded game running on any site in a matter of minutes. Gamify’s unique brand of eCommerce gamification helps merchants engage with, identify and direct website traffic and also com...
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NativeX makes it easy for app and game developers to build an audience and maximize profit. The native ads interspersed throughout the game experience engage players, drawing them deeper into the simulation and giving them a compelling call to action...
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RapidFire operates the largest dynamic In-Game Advertising network in the World, specializing in Dynamic In-Game Advertising, Static In-Game Advertising, and Advergaming. Our network is 100% scalable because it operates on a CPM price model. RapidFir...
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RockYou is an in-game video ad platform that connects premium brands to millions of active game users. Ad engagement is tightly integrated with game mechanics, rewarding players for interacting with brands and video ads with premium content and accel...
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DeltaDNA SmartAds is an in-game advertising solution that uses intelligent and independent mediation to ensure that the right ad is shown to the right user at the right time. SmartAds provides access to more than 30 Ad Networks, ensuring that fill ra...
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TreSensa Playable Ads are branded, HTML5-based playable mobile ads that deliver brand messaging while they engage and delight.
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