TV Advertising

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Definition

Tools in this category help streamline and automate buying and selling of TV advertisements across all devices that now deliver TV content.

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Products

TVSquared ADvantage gives advertisers the “who, what, when and where” of TV campaign performance. By analyzing same-day spot and response data, ADvantage provides immediate and actionable insights to improve TV efficiency and drive the greatest respo...
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The Alphonso TV Data Cloud provides powerful TV retargeting, measurement and attribution services for brands, networks and agencies. Alphonso's technology is built to improve TV ad metrics and bridge the gap between TV and digital.
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BrightLine creates, delivers, and measures dynamic ads across the entire Advanced-TV landscape using our proprietary Build-Once- Run-Everywhere platform.
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Cadreon's Advanced TV platform combines the efficiencies of automation, the power of data, and the scale of TV to deliver targeted TV media advertising. Powered by IPG Mediabrands’ data stack, AMP, this proprietary technology applies digital advertis...
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By Piksel
Fuse Metadata Manager enables you to manage complex editorial workflows for broadcast and OTT advertising. Fuse Metadata Manager enables marketers who wish t consolidate their metadata into a single, coherent, low latency dataset, creating a highly a...
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Simulmedia is a complete solution for data-optimized national linear TV. Place a small piece of code on your website and start to receive insights about your visitors’ TV viewing behavior, including their top shows, genres and networks.
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By Tappx
Tappx is an ad tech programmatic ad platform for mobile and over-the-top (OTT)/connected TV (CTV) advertising. Use Tappx to earn money; you can set the cost per impression (CPM) you want and increase your revenues, as well as promote your app for fre...
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Aspect is a broadcast advertising tool that makes TV measurable, personalized and interactive. Aspect delivers audience measurement and enriched experiences to over-the-air, over-the-top, cable, IPTV, and satellite households, connecting millions of ...
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