Video Advertising

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Definition

Video Advertising tools enable advertisers to deliver and measure video ad campaigns across devices, and to find and target audiences. Video Advertising describes various video-enabled Display Advertising methods (banner, sidebar, interstitial or overlay), or any video ad served as part of streaming video, video-on-demand, digital subscription and webcasts. Video ads are served as pre-roll units (before the video content begins), mid-roll or post-roll. The term sometimes extends to include Companion ads, the branded "skin" or content surrounding embedded video on any website. Today's feature-rich video marketing platforms enable tracking of ad view counts, how long each viewer let a video play, how many let it play to completion, and how well each video is contributing to sales goals.

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Products

With proprietary "Instant-Play" technology, the AdColony network serves razor sharp, full-screen video ads instantly in HD, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video. It is designed to t...
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By Adoveo
Adoveo is a platform for creating video advertising. Adoveo allows marketers to create embed codes for videos to be used in programatic ads or social media, with different templates available for different campaigns.
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AirTV is a free video publishing and syndication platform. Content providers can increase their margins and have greater control over content distribution and ads, while publishers earn money by embedding premium videos.
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Answer Media is a marketplace that ensures premium video ad inventory is available to advertisers. The platform makes it easy for publishers to embed and create new premium video ad inventory.
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ARENA is a self-serve Programmatic Video Platform that gives publishers complete control of their mobile and desktop video inventory.
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AudienceXpress automates planning, buying, optimization, and daily reporting of linear TV campaigns across a national footprint. The application of advanced audience data maximizes the value of TV inventory, and enhances media buying based on the eff...
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HIRO’s Brand Campaign Control (BCC) gives advertisers full control over their programmatic campaigns. With HIRO’s BCC, advertisers gain an authentic and fully-transparent map of where their programmatic ads are running, as well as complete and precis...
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Brandzooka is a video advertising platform that uses attributes and interest targeting to find your audience. Define who they are by location, income, marital status, and more. Then, dig into their interests and activities to tell us exactly what the...
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BridTV is a cross device online video player platform. Host, encode and monetize your videos the way you want to with free ad suport from our platform.
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Captivate is a location-based digital video network serving office lobby and elevator advertising. From custom animation to brand integration, Captivate's video advertising connects with your audience. Viewers engage with live news, information and b...
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