Video Advertising

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Definition

Video Advertising tools enable advertisers to deliver and measure video ad campaigns across devices, and to find and target audiences. Video Advertising describes various video-enabled Display Advertising methods (banner, sidebar, interstitial or overlay), or any video ad served as part of streaming video, video-on-demand, digital subscription and webcasts. Video ads are served as pre-roll units (before the video content begins), mid-roll or post-roll. The term sometimes extends to include Companion ads, the branded "skin" or content surrounding embedded video on any website. Today's feature-rich video marketing platforms enable tracking of ad view counts, how long each viewer let a video play, how many let it play to completion, and how well each video is contributing to sales goals.

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Products

AdColony is one of the largest mobile advertising platforms in the world. With proprietary "Instant-Play" technology, the AdColony network serves razor sharp, full-screen video ads instantly in HD, eliminating the biggest pain points in mobile video ...
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By Adoveo
Adoveo is a platform for creating video advertising. Adoveo allows marketers to create embed codes for videos to be used in programatic ads or social media, with different templates available for different campaigns.
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Adtago is a digital video and display advertising ecosystem.
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AirTV is a free video publishing and syndication platform. Content providers can increase their margins and have greater control over content distribution and ads, while publishers earn money by embedding premium videos.
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Answer Media is a marketplace that ensures premium video ad inventory is available to advertisers. The platform makes it easy for publishers to embed and create new premium video ad inventory.
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Beachfront is a video ad management platform for media and advertisers. It is a trusted source for transparent buying and selling of premium video inventory, and the only real-time solution for set-top box VOD and OTT.
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HIRO’s Brand Campaign Control (BCC) gives advertisers full control over their programmatic campaigns. With HIRO’s BCC, advertisers gain an authentic and fully-transparent map of where their programmatic ads are running, as well as complete and precis...
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Brandzooka is a video advertising platform that uses attributes and interest targeting to find your audience. Define who they are by location, income, marital status, and more. Then, dig into their interests and activities to tell us exactly what the...
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Brid.TV is an enterprise video platform for enterprises seeking to streamline advertising. The BridTV CMS and dashboard enable management of an entire video library. Create, host and encode video content and monetize, while adhering to the standards ...
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BrightCove Lift is an ad optimization solution to prevent ad blockers while delivering ad-supported video experiences on both desktop and mobile.
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