Video Advertising

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Definition

Video Advertising tools enable advertisers to deliver and measure video ad campaigns across devices, and to find and target audiences. Video Advertising describes various video-enabled Display Advertising methods (banner, sidebar, interstitial or overlay), or any video ad served as part of streaming video, video-on-demand, digital subscription and webcasts. Video ads are served as pre-roll units (before the video content begins), mid-roll or post-roll. The term sometimes extends to include Companion ads, the branded "skin" or content surrounding embedded video on any website. Today's feature-rich video marketing platforms enable tracking of ad view counts, how long each viewer let a video play, how many let it play to completion, and how well each video is contributing to sales goals.

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Products

With proprietary "Instant-Play" technology, the AdColony network serves razor sharp, full-screen video ads instantly in HD, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video. It is designed to t...
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The AdGreetz video ad platform deploys relevant, one-to-one video messages across email, website, Facebook, Twitter, and more, even in-store display. The content can come from any source, including user-generated.
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AirTV is a free video publishing and syndication platform. Content providers can increase their margins and have greater control over content distribution and ads, while publishers earn money by embedding premium videos.
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Answer Media is a marketplace that ensures premium video ad inventory is available to advertisers. The platform makes it easy for publishers to embed and create new premium video ad inventory.
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ARENA is a self-serve Programmatic Video Platform that gives publishers complete control of their mobile and desktop video inventory.
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AudienceXpress automates planning, buying, optimization, and daily reporting of linear TV campaigns across a national footprint. The application of advanced audience data maximizes the value of TV inventory, and enhances media buying based on the eff...
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HIRO’s Brand Campaign Control (BCC) gives advertisers full control over their programmatic campaigns. With HIRO’s BCC, advertisers gain an authentic and fully-transparent map of where their programmatic ads are running, as well as complete and precis...
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Captivate is a location-based digital video network serving office lobby and elevator advertising. From custom animation to brand integration, Captivate's video advertising connects with your audience. Viewers engage with live news, information and b...
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Chocolate is a mobile video marketplace allowing the user to develop top quality mobile video inventory. Able to work across all major mobile OS, the user can use this tool to scale their video ad campaigns and reach millions of unique users.
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Custom Network Builder eliminates the hidden waste in YouTube channel geographies and demographics, calculates duplication, reveals comparable reach frequency and GRPs, and tells exactly what to buy to get the ideal schedule.
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