Ad Campaign Performance

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Definition

Ad Campaign Performance software uses A/B and multivariate testing tools to identify the best performing ads, that decision-makers may optimize ad spend. Ad Campaign Performance software is available as stand-alone products, or bundled as part of an Analytics package, or part of an all-in-one Advertising Management Platform. 

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Products

By GroupM
[m]Platform was designed to collect and define insights from hundreds of data sources across all channels. [m]PLATFORM unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into comprehen...
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Action Lift measures total ad campaign performance, correlating how the campaign impacted consumer search behaviors and paid search clicks.
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By AdLabs
Ad Insights uses rigorous data analytics to identify and quantify the positive and negative impact of specific words and phrases in each ad. It develops valuable insight into the emotional sentiments driving performance to improve both ad content and...
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By AdLabs
Ad Optimization offers 24/7 performance monitoring of numerous campaign metrics to identify underperforming ads. Drive ROI by automatically deploying new and creative ads to keep your business at top of mind with your audience.
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Adaptive Campaigns serves ads to customers based on real-time, predictive and dynamic feedback. Adaptive Campaigns allows the marketer to which parts of the creative perform best. User ad engagement drives real time creative updates, while Adaptive C...
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By AdHawk
AdHawk automates and optimizes your ad management across multiple channels. Eliminating the need for spreadsheets, the AdHawk engine analyzes your advertising channels to find trends in the data, alerting you automatically for every found opportunity...
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AdStage Join combines advertising data from leading networks like Google, Facebook, and LinkedIn to the data hosted in-house on Google Analytics and Salesforce platforms. The technology allows marketers to instantly optimize ad campaigns based on act...
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By Sticky
AdVantage by Sticky is an ad optimization solution that enables advertisers to measure "Time Engaged" and "Percent Seen" for ad creatives; test static, video, HTML5 or animated GIF ads on real people and real websites and get insights on performance ...
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By AdHawk
AdWords Expanded Text Ads A/B Testing Tool is a free tool that can help you to maximize your ROI on AdWords expanded text ads. Create up to 27 variations of your ads in seconds, then sit back and let the data decide the top performer.
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