Ad Campaign Performance

< Back to category

Definition

Ad Campaign Performance software uses A/B and multivariate testing tools to identify the best performing ads, that decision-makers may optimize ad spend. Ad Campaign Performance software is available as stand-alone products, or bundled as part of an Analytics package, or part of an all-in-one Advertising Management Platform. 

Contribute to this definition

Products

By GroupM
[m]Platform was designed to collect and define insights from hundreds of data sources across all channels. [m]PLATFORM unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into comprehen...
  Compare
Action Lift measures total ad campaign performance, correlating how the campaign impacted consumer search behaviors and paid search clicks.
  Compare
By AdHawk
AdHawk automates and optimizes your ad management across multiple channels. Eliminating the need for spreadsheets, the AdHawk engine analyzes your advertising channels to find trends in the data, alerting you automatically for every found opportunity...
  Compare
AdStage Join combines advertising data from leading networks like Google, Facebook, and LinkedIn to the data hosted in-house on Google Analytics and Salesforce platforms. The technology allows marketers to instantly optimize ad campaigns based on act...
  Compare
By Sticky
AdVantage by Sticky is an ad optimization solution that enables advertisers to measure "Time Engaged" and "Percent Seen" for ad creatives; test static, video, HTML5 or animated GIF ads on real people and real websites and get insights on performance ...
  Compare
By AdHawk
AdWords Expanded Text Ads A/B Testing Tool is a free tool that can help you to maximize your ROI on AdWords expanded text ads. Create up to 27 variations of your ads in seconds, then sit back and let the data decide the top performer.
  Compare
Alveo is a programmatic advertising campaign management solution that agencies and advertisers can use to build dynamic creative assets, buy across multiple supply sources, and accurately measure performance. Alveo is easy to use, flexible, and effic...
  Compare
By Ampush
Ampush is an end-to-end campaign management software that makes ads perform at their best. This platform takes the guesswork out of campaign optimization and takes the grunt work out of execution, so ads get the best results.
  Compare
By 1plusX
See the sociodemographics, interests and other attributes of the users who are viewing, clicking and converting on your ad campaigns, for optimal ad campaign performance.
  Compare
Finding more products...
Category experts