Ad Serving

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Definition

An Ad Server is a large, high-capacity platform that stores, tracks and exposes the ad content advertisers want displayed digitally. Ad Server software reports ad performance: user clicks, post-click and post-impression activities, enabling Networks and Exchanges to establish metrics-based pricing. Ad Serving can be managed by a stand-alone system, owned by an individual publisher, by an Ad Network, or via a module that's bundled into an all-in-one Advertising Management Platform. 

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Products

By AdLabs
Ad Optimization offers 24/7 performance monitoring of numerous campaign metrics to identify underperforming ads. Drive ROI by automatically deploying new and creative ads to keep your business at top of mind with your audience.
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Ad3 Media's Ad Server allows you to monitor real-time statistics at both macro and micro levels with full Invalid-Traffic, Ad Block, and Bounce rate reporting to provide you with the most accurate monetization tracking system available today.
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Ad-Vantage™ is designed to be a single source solution and work with you from the beginning of the ad placement process to the end. Send Quotes, Insertion Orders with a copy of the advertisement, Ad Reminders, Position Request forms, Position Request...
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AdButler is an ad server that allows marketers to build, manage, and monitor multiple campaigns with a single time-saving interface. AdButler auctions allow marketers to mix direct sales with multiple header bidding partners to maximize revenue.
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AdGlare is a hosted ad server platform for publishers supporting banner ads, rich media and in-stream video ads.
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adKernel is a white-label ad serving platform that offers fast, efficient and feature-rich online advertising solutions to publishers, advertisers, and networks. The solution includes predictive and optimization analytics, and customizable reporting...
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AdSpeed Ad Server is a comprehensive platform with powerful ad management and ad serving features. The solution helps users to display targeted advertisements on all screens and channels: websites, blogs, email newsletters, mobile devices, and mobile...
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AdSpirit is an ad server designed for the needs of publishers, online marketers & networks as well as advertisers & agencies and allows you to manage for example as many customers, campaigns or advertising media as you like. The system also does not ...
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AdSpirit is a full-featured ad serving system. AdSpirit has been designed specifically for the needs of publishers, online marketers & networks as well as advertisers & agencies, and allows you to manage as many customers, campaigns or advertising me...
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By Adzerk
Adzerk is an API-based ad server that provides the infrastructure to customize and scale advertising supporting banners, video, native, and custom units.
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