Advertising Automation Platform

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Definition

Advertising Automation platforms are all-in-one solutions that enable marketing teams to efficiently manage a cross-channel campaign. Tools in this category promote collaboration from initial idea (whiteboarding) to post-campaign performance metrics sharing, often including ad creation and ad management tools. An Advertising Automation Platform may be stand-alone, or bundled as part of an advanced Marketing Automation package.

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Products

By Aarki
Aarki Encore is an integrated marketing platform for creative design, media buying, and optimization. The all-in-one platform is especially suited for mobile, packed with features for creating and deploying high-performing video and content-based mob...
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Accordant Media is a powerful Advertising Management Platform designed for leading agencies and brand marketers. The platform supports managing customized, multi-screen, micro-targeted media campaigns at scale, including programmatic, biddable media-...
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By Adcash
Adcash Self-Service for Advertisers offers an ad campaign creation and management platform suitable for small businesses looking to have full control over advertising. Users can choose and launch precisely targeted campaigns independently with the us...
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Adjuggler is a digital ad management platform for media companies, ad networks, and publishers. The solution enables publishers and networks to source and manage all media through one, integrated platform maximizing yield, based on the value and pref...
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AdManagerPro is a full featured advertising solution for the global news media industry that enables users to create, schedule, bill and output content for traditional and nontraditional media channels.
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By Adobe
Part of the Adobe Marketing Cloud, Adobe Media Optimizer helps manage and automate ad campaigns, freeing resources for other initiatives. Accurate algorithms for online advertising campaigns deliver precise forecasts and superior optimization, while ...
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AdParlor offers a social and video advertising platform that aims to help brands and agencies improve campaign performance across Facebook, Twitter, Instagram, and YouTube. The platform is a one-stop-shop for the four largest social platforms so clie...
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The AdReady Platform is a complete end-to-end programmatic technology combining efficiency and hyper targeting of programmatic media with compelling, scalable creative.
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ADSHIFT’s Data Integration Platform helps companies spend their digital advertising budget more efficiently by automatically reallocating ad spend to their most profitable products and markets. With ADSHIFT’s technology, digital ads automatically...
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