Advertising: Real Time Bidding & Ad Buying

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Definition

Real Time Bidding allows advertisers to purchase an online ad for the best price, via an online auction that is over in mere seconds. Tools in this category include Data Management Platforms (DMP) that integrate with Demand Side Platforms (DSP), which buy ad impressions via Ad Exchanges. Publishers use Supply Side Platforms to manage their side of the deal, also listed in this category.

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Products

By [24]7
[24]7 Predictive Search Bidding combines big data analysis with high frequency bidding to enhance efficiency and turbocharge customer acquisition profitability. Plus, it integrates seamlessly with your existing system to optimize every bid, and every...
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By Acquia
Acquia Lift collects and centralizes data from a variety of existing marketing technologies and channels, including websites, email marketing platforms, marketing automation tools, social platforms, mobile apps, call center transactions, and third-pa...
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ActionX is a mobile app and cross-screen retargeting platform that connects the dots between mobile customer acquisition and mobile retargeting to drive transactions and maximize customer lifetime value. Cross-screen attribution connects user activit...
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comScore Activation comScore Activation is a suite of pre-bid audience and content segments that enables clients to reach the right person in the right place with the right message. Powered by flagship products and proprietary contextualization techn...
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Adacado is a powerful and flexible Real-Time Creative (RTC) advertising platform designed expressly for agencies and DSP partners. The platform combines the science of programmatic media buying with upstream offer data and the art of creative.
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By Adadyn
Adadyn is a programmatic advertising platform designed to simplify custom ad creation for retargeting campaigns, and programmatic placement of ads on desktop and mobile devices.
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AdBistro is an audience development solution that drives users to desired landing pages for full page ad monetization, generating verified traffic for sites and using third-party verification services to make sure all of those views are legitimate.
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Adblade offers a content-style ad platform for direct-response and brand-awareness campaigns. With the combination of premium inventory, brand-safe assurance, extensive reach and proprietary ad units designed to drive ROI, the platform helps both adv...
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Deliver the best experience for your adblock visitors by providing transparent choices – so they can support the content they love. Set up multiple campaigns to target ad-blocker users. Track your ad-blocker users’ behavior, and measure your return-o...
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AdCasts is powerful, yet easy-to-use self-serve DSP. This "ready-to-go” robust SaaS platform makes it easy for advertisers to get set up with programmatic advertising without having to allocate resources to build a platform themselves. Sophisticated ...
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