Advertising: Real Time Bidding & Ad Buying

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Definition

Real Time Bidding allows advertisers to purchase an online ad for the best price, via an online auction that is over in mere seconds. Tools in this category include Data Management Platforms (DMP) that integrate with Demand Side Platforms (DSP), which buy ad impressions via Ad Exchanges. Publishers use Supply Side Platforms to manage their side of the deal, also listed in this category.

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Products

By Acquia
Acquia Lift collects and centralizes data from a variety of existing marketing technologies and channels, including websites, email marketing platforms, marketing automation tools, social platforms, mobile apps, call center transactions, and third-pa...
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ActionX is a mobile app and cross-screen retargeting platform that connects the dots between mobile customer acquisition and mobile retargeting to drive transactions and maximize customer lifetime value. Cross-screen attribution connects user activit...
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Adacado is a powerful and flexible Real-Time Creative (RTC) advertising platform designed expressly for agencies and DSP partners. The platform combines the science of programmatic media buying with upstream offer data and the art of creative.
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By Adadyn
Adadyn is a programmatic advertising platform designed to simplify custom ad creation for retargeting campaigns, and programmatic placement of ads on desktop and mobile devices.
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AdBistro is an audience development solution that drives users to desired landing pages for full page ad monetization, generating verified traffic for sites and using third-party verification services to make sure all of those views are legitimate.
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Adblade offers a content-style ad platform for direct-response and brand-awareness campaigns. With the combination of premium inventory, brand-safe assurance, extensive reach and proprietary ad units designed to drive ROI, the platform helps both adv...
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Deliver the best experience for your adblock visitors by providing transparent choices – so they can support the content they love. Set up multiple campaigns to target ad-blocker users. Track your ad-blocker users’ behavior, and measure your return-o...
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The Adbrain multichannel ID tracking tool provides deep consumer insights, enabling marketers to deliver personalized messages wherever consumers go online.
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Adcrowd's retargeting tool is powered by the proprietary Smart Pixel technology, which delivers your ads only to the most interested audiences.
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Adelphic is a cross-device demand side platform (DSP) that provides an enterprise-ready solution for agencies, brands and other large media buyers that want better engagement with mobile consumers. There are three components to Adelphic's platform: C...
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