Bid Management Tools

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Definition

Bid management tools help search marketers develop keyword lists, optimize and execute bids, and report on search marketing results. Source: Forrester.

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Products

By [24]7
[24]7 Predictive Search Bidding combines big data analysis with high frequency bidding to enhance efficiency and turbocharge customer acquisition profitability. Plus, it integrates seamlessly with your existing system to optimize every bid, and every...
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comScore Activation is a suite of pre-bid audience and content segments that enables clients to reach the right person in the right place with the right message. Powered by flagship products and proprietary contextualization technology, comScore Acti...
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By Gimbal
AdScore is a pre-bid placement verification solution. AdScore ranks every possible piece of inventory so you know what will work and what won’t before you pay. AdScore assesses ad quality and app reputation to protect you from mobile fraud, such as s...
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Adinton's Bid Management Software is a cross bidding solution that allows you to cross your Google Ads and Facebook Ads bids and double your results.
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By SQAD
MEDIACOSTS by SQAD gives users true transparency and negotiation leverage with real planned cost data provided anonymously by buyers from big and small agencies around the US. The combined data is aggregated to provide a real-cost grounding for negot...
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Pixalate is a data platform that includes a comprehensive suite of products specifically built to bring transparency to programmatic advertising. The solution monitors ad events in real time by tapping into the global RTB data stream, providing insig...
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Platform.io is an open real-time bidding platform to connect your Ad Exchange seats, SSPs, DMPs, and Header Bidding sources to ensure there are no hidden fees and margins.
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PPC BidMax (formerly Dynamic Bid Maximizer) provides automated Pay Per Click management software. It will help you efficiently manage your online advertising campaigns for Google, Yahoo and Bing within one simple interface, while boosting your return...
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RTB System is a Real Time Bidding platform that uses a large database of internet users to target ads with 100% certainty. RTB System's unique advertising algorithm maximizes your spend at minimal cost.
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By Shape
PPC Budget Management Software enables agencies to manage Pay-Per-Click spend.
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