Bid Management Tools

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Definition

Bid management tools help search marketers develop keyword lists, optimize and execute bids, and report on search marketing results. Source: Forrester.

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Products

By [24]7
[24]7 Predictive Search Bidding combines big data analysis with high frequency bidding to enhance efficiency and turbocharge customer acquisition profitability. Plus, it integrates seamlessly with your existing system to optimize every bid, and every...
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comScore Activation comScore Activation is a suite of pre-bid audience and content segments that enables clients to reach the right person in the right place with the right message. Powered by flagship products and proprietary contextualization techn...
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AdOptimizer from Data Gran uses artificial intelligence and machine learning to determine what the top-performing collateral and target parameters will be on Facebook and Instagram. It then chooses and places those ads on those platforms. Using Eye, ...
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By Gimbal
AdScore is pre-bid placement verification. Gone are the days of paying and praying: AdScore ranks every possible piece of inventory so you know what’ll work and what won’t – before you pay. AdScore assesses ad quality and app reputation to protect yo...
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By Signia
Fusion is an all-in-one professional management system for revenues, forecasting, and real time bidding. Fusion is a powerful platform that integrates and streamlines the entire supply chain. It simplifies organizational workflow, from proposal thro...
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Kenshoo Display is an ad solution offering premium display inventory and DMP integration. The solution automates bid performance with an attribution system that speaks directly to bidding engines. Marketers can improve campaign performance by automat...
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By SQAD
MEDIACOSTS by SQAD gives users true transparency and negotiation leverage with real planned cost data provided anonymously by buyers from big and small agencies around the US. The combined data is aggregated to provide a real-cost grounding for negot...
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OptiMine is a bid optimization platform that includes automated intelligence to align and and continually refine each keyword and ad bid for maximum performance.
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Pixalate is a data platform that includes a comprehensive suite of products specifically built to bring transparency to programmatic advertising. The solution monitors ad events in real time by tapping into the global RTB data stream, providing insig...
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RTB System is a Real Time Bidding platform that uses a large database of internet users to target ads with 100% certainty. RTB System's unique advertising algorithm maximizes your spend at minimal cost.
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