Data Management Platform (DMP)

< Back to category

Definition

Data Management Platform (DMP) software allows marketers to store audience intelligence and segment that information by demographics, or other segment, to optimize future ad buys. Data Management Platforms integrate with Demand Side Platforms, which purchase advertising based on DMP report results. 

Contribute to this definition

Products

By Acquia
Acquia Lift collects and centralizes data from a variety of existing marketing technologies and channels, including websites, email marketing platforms, marketing automation tools, social platforms, mobile apps, call center transactions, and third-pa...
  Compare
By Adbert
Adbert DMP is a data management platform that includes statistical analysis tools.
  Compare
Deliver the best experience for your adblock visitors by providing transparent choices – so they can support the content they love. Set up multiple campaigns to target ad-blocker users. Track your ad-blocker users’ behavior, and measure your return-o...
  Compare
By Adobe
Part of the Adobe Marketing Cloud, Adobe Audience Manager is a data management platform that helps build unique audience profiles so that marketers can identify the most valuable segments and use them across any digital channel.
  Compare
The Advertising Automation Cloud is a massive cloud and Big Data computing system that utilizes more than 50,000 algorithms to execute real-time transactions between buyers and sellers. It chews through more data signals than search engines, counts m...
  Compare
Alesco Data's Machine Learning platform powers successful customer acquisition programs. Designed specifically for Direct Marketers, their platform helps drive continuous program improvement and generates significantly higher results over traditional...
  Compare
Alliant Engage is a solution for on-demand predictive data for improved lead conversion and lifetime value. On-demand data delivery from Alliant gives you exactly the insight you need to truly engage with your prospect and deliver precisely the right...
  Compare
Cablato DMP connects with any number of data providers to access third party and first party data in your own CRM system for more precise prospecting, retargeting and creative personalisation. It can also collect details of your consumers’ behaviour ...
  Compare
Cross Pixel is a suite of tools and a proprietary data management platform (DMP). Cross Pixel harvests, organizes, markets and distributes audience and identity data for over 5500 sites and owners, enabling publishers, eCommerce sites, and data owner...
  Compare
Finding more products...