Real-Time Bidding and Direct Purchase

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Definition

Programmatic Advertising Platforms automate the purchase and sale of digital advertising inventory either through auction-based Real-Time Bidding (RTB) or direct purchase.

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Products

Adacado is a powerful and flexible Real-Time Creative (RTC) advertising platform designed expressly for agencies and DSP partners. The platform combines the science of programmatic media buying with upstream offer data and the art of creative.
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VertaMedia is an award-winning video supply-side platform (SSP) designed to facilitate the balance between video ad buyers and sellers, by supplying them with extensive technology and dedicated services. The SSP technology offers publishers an out of...
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Advocado Activate automatically triggers digital campaigns (like search) in perfect sync with TV advertising. Advocado makes it possible for advertisers to connect with consumers during that precise moment (or micro-moment) when they want to know, go...
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ADYOULIKE is a server-to-server (S2S) supply-side platform (SSP) and native technology platform that enables brands to scale native advertising campaigns cross premium and niche publishers, while publishers benefit from access to ADYOULIKE’s marketp...
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Audience Management Platform is designed for mobile programmatic advertising, providing access to rich data at global scale. The platform gives advertisers and agencies the control to define audience segments and seamlessly activate them via their pr...
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Beeswax Bidder-as-a-Service is a proprietary dedicated hosted RTB bidder that enables ad buyers to listen only to the auction traffic they want, and extend and customize the bidder with their own code and services. Bidder-as-a-Service includes Buzz,...
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BiddR Connect provides publishers seamless access to EMX’s marketplace of unique demand, to increase bid competition, CPMs, and maximize revenue across all demand partners. BiddR Connect is compatible with all major header bidding solutions and deliv...
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BiddRº360 is an all-in-one hybrid header bidding wrapper providing full control and transparency. Its intuitive Control Center gives you real-time control of your header bidding wrapper, removing dependency on developers and engineers. With BiddRº360...
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By Bidio
Bidio is a real-time auction platform that crowdsources video marketing through an innovative "prize per click" model. Bidio never interrupts viewers, letting sponsors create and control unique video campaigns.
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BidSwitch is an ad solution providing a central infrastructure and standard for more than 200 supply and demand technology partners to connect and trade media across the display, mobile, video and native ecosystems, all through a single technical int...
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