Behavioral Analytics: Multichannel

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Definition

Multichannel Behavioral Analytics tools track customers with data coming in from many sources, or channels. The behavior tracked includes the channel bringing in the customer (social media, broadcast media, etc.). These tools include reporting systems giving marketers insight on all customers over many touch points (call center, website, in-store experience, etc.). When analyzed and interpreted over time, Behavioral Analytics help organizations to optimize their marketing technology tools for a better user experience, better engagement and increased conversions. 

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Products

By Acxiom
AbiliTec performs identity resolution — the ability to match customer or prospect data collected over time, across channels and devices, to an accurate identifier of an individual. AbiliTec fuels people-based marketing by delivering the insight to re...
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AccuBase is a behavioral analytics and buyer persona tool that provides a 360-degree view of customers. With the AccuBase information, marketing professionals can create profiles of customers in order to better segment which advertising message shoul...
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By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
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By Aimia
Aimia uses proprietary tools and advanced predictive modeling to analyze future trends to help companies maximize the impact of a loyalty program on consumers.
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By Near
Allspark enables customers to visualize, engage and analyze audience data including their location and behavior for data-driven decisions.
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The Sentiance Ambient Intelligence Platform uses IoT Sensor data and activity detection to enable marketers to manage the customer journey based on real-world behavior. By leveraging advanced machine learning, behavioral modeling and cognitive comput...
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Audience Calculator is Cross Pixel’s proprietary audience building tool that enables an advertiser to create dynamic, custom audiences based on the unique online behaviors of their target customers. With Audience Calculator, gain insight into the bro...
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AvantMetrics is a proprietary analytics platform that provides advance click stream intelligence, multi-network affiliate attribution, and multi-network and multi-channel deduplication.
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BehaviorMatrix is a emotional analytics platform that helps identify and uncover audience perceptions, emotional connections, motivational influences, and behavior.
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By Bitly
Bitly's Enterprise version enables the world's best brands to own their customer experience with features like branded short links, mobile deep linking, expanded analytics and user management. As a full service Link Management Platform, Bitly Enterpr...
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