Wearable Analytics

< Back to category

Definition

Marketing tools integrating with wearable technology allow marketers to collect location-based and behavioral data indicating state of mind of the customer. Tools in this category include both wearables and the marketing platforms providing analytics of wearable data.

Contribute to this definition

Products

An innovation in market research, Haystack is a wearable video curation device purpose-built to capture first-person footage of consumers' daily lives. Market research specialists and their clients use the video data to gain deep insight into consume...
  Compare
Finding more products...
Category experts