Audience Segmentation

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Definition

Audience Segmentation tools allow marketers to divide their audiences into homogenous group by demographics, location, even IP address, in order to fine-tune a message directly to that group. 

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Products

Activity-based Recommendation Technology (ART) simplifies the search for receptive health audiences by providing an audience engine, an application platform with custom segmentation and targeting capabilities, and a rich analytics solution that deliv...
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By Acxiom
Acxiom Audience Cloud is a first-of-its-kind cross-channel management tool designed to help make 1:1 consumer connections across channels and platforms. The easy-to-use self-service solution allows business leaders and marketers to select the right d...
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By ADARA
ADARA Magellan is a travel intelligence platform that extends beyond the web to engage buyers on mobile phones, tablets, social media and video. With Magellan, marketers can reach targeted audiences with relevant, timely messages across devices. ADAR...
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Audience Intelligence Platform is an analytics tool that enables marketers to discover unexpected audience insights, inform campaign strategies and seamlessly execute effective campaigns through paid, earned or owned media.
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By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
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By Adobe
Part of the Adobe Marketing Cloud, Adobe Experience Manager is a comprehensive content management solution for building websites, mobile apps, and forms. The solution enables marketers to create and manage an interactive digital experience that keep...
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By Adoric
Adoric is a platform for customer engagement. Adoric’s algorithm enables customers to show specific messages based on their users' behavior, serving up the right content to make conversions.
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Affinio is an advanced social marketing intelligence platform that provides agencies and advertisers with a detailed profile of their entire social audience. Through analyzing actions on the social web, Affinio defines who each audience segment is, w...
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Alliant Consumer Audiences is a data solution that taps Alliant’s multi-enterprise view of consumer purchasing behaviors and selected third-party sources to provide response-driven audiences for more profitable postal, email, and co-targeted display ...
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Alliant Engage is a solution for on-demand predictive data for improved lead conversion and lifetime value. On-demand data delivery from Alliant gives you exactly the insight you need to truly engage with your prospect and deliver precisely the right...
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