360° Customer View

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Definition

Tools in this category analyze all touch points with a brand on the customer journey, on any device. The tools specialize in analyzing cross-channel, multi-device habits, synthesizing the various sources of data tracking a single customer who previously would be viewed as two customers on two devices. 

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Products

By Acxiom
Acxiom Audience Cloud is a first-of-its-kind cross-channel management tool designed to help make 1:1 consumer connections across channels and platforms. The easy-to-use self-service solution allows business leaders and marketers to select the right d...
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By ADARA
ADARA Magellan is a travel intelligence platform that extends beyond the web to engage buyers on mobile phones, tablets, social media and video. With Magellan, marketers can reach targeted audiences with relevant, timely messages across devices. ADAR...
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Audience Intelligence Platform is an analytics tool that enables marketers to discover unexpected audience insights, inform campaign strategies and seamlessly execute effective campaigns through paid, earned or owned media.
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By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
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By Adobe
Part of the Adobe Marketing Cloud, Adobe Experience Manager is a comprehensive content management solution for building websites, mobile apps, and forms. The solution enables marketers to create and manage an interactive digital experience that keep...
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Affinio is an advanced social marketing intelligence platform that provides agencies and advertisers with a detailed profile of their entire social audience. Through analyzing actions on the social web, Affinio defines who each audience segment is, w...
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Alliant Consumer Audiences is a data solution that taps Alliant’s multi-enterprise view of consumer purchasing behaviors and selected third-party sources to provide response-driven audiences for more profitable postal, email, and co-targeted display ...
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Alliant Online Audiences (AOA) delivers online and offline transactional data for improved targeting and productivity in display, video, mobile, and social campaigns.
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By Signal
Signal’s Always-on Recognition is an advanced recognition and matching solution that recognizes and connects real people across touchpoints to resolve disparate devices and channels into real people.
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The Amplero Intelligence Platform (AmpIP) is an advanced customer lifetime value solution purpose built to help B2C companies reach the right consumers at the right time on the devices and channels that will trigger more sales. AmpIP's proprietary ma...
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