Buyer Personas

< Back to category

Definition

When developing a target audience, Buyer Persona tools allow marketing departments to create the personification of its ideal customer -- accounting for demographics, buying history, behavior patterns, etc. Tools in this group range from custom quizzes to share with customers to data crunchers that produce a concept of the ideal customer.

INDUSTRY EXPERT CONTRIBUTION

"A persona is a model of your ideal buyer, user, or customer, based on market research and third-party insights. Personas help you understand your customers from inquiry to advocacy - their preferences, behaviors, buying habits, challenges, motivations and other important details spanning the entire customer lifecycle."                                    
Katie Martell, co-founder and CMO of Cintell.

Contribute to this definition

Products

AccuBase is a behavioral analytics and buyer persona tool that provides a 360-degree view of customers. With the AccuBase information, marketing professionals can create profiles of customers in order to better segment which advertising message shoul...
  Compare
PersonaBuilder enables marketers to identify the audience demographics that shape buying patterns through shared interests, brand affinities, political leanings and media preferences. Buyer personas are based on real-world key characteristics. With P...
  Compare
Finding more products...